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Content: All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics.

Keywords: Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain.

Page Title: Use you keywords in the page title.

Meta Keywords: The purpose of this tag is to define what keywords apply to your page. However, only some search engines will read this tag, and those that do often do not place as great importance on it as keywords found in other areas of the page. Still, you should generally include a META keyword tag on your page within the <HEAD> area.

Meta Description: The text found in the META Description tag will be displayed to the user in the search results for many engines. Therefore, it pays to craft a good description so that you not only rank well, but so people will actually click on your link once they see it.

Links: Use text links in you site rather than graphic links. Try to use you keywords in your link text when you can. Improve your link popularity! Your ranking is influenced by the link "popularity" of your site. This is determined by how many OTHER Web sites link to your site.

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